PEAKapp

The overall objective of PEAKapp is to develop an ICT-to-Human ecosystem which provides residents of social housing and other residential sectors with all the capabilities required to reduce their energy consumption by addressing an unprecedented array of different mechanisms to motivate lasting and effective action. These mechanisms for motivation are, a) peer acknowledgment for achievements through social networks, b) the provoking force of serious gaming1, and most outstanding c) actual monetary rewards for consuming electricity in times of high production from renewables (by a dynamic electricity tariff), promoted through messages like: “Wind is producing high loads right now. Your electricity provider offers you a discount of 25% on every kWh of electricity used between 13 and 16 o’clock today.” The ICT-to-Human ecosystem is designed to be hosted by electricity retail companies, who offer it to their customers and in return gain customer loyalty, service fees, or a platform to promote their other energy efficiency services, such as individualised energy audits or contracting of efficient appliances.