The IEA UsersTCP SLA 2.0 (SLA2.0) project aims to develop in-depth knowledge and stakeholder-specific recommendations for granting a social licence to automate Demand Side Management (DSM) programmes. The focus is on new insights on how to engage diverse user groups with different consumption flexibility, as well as on how to engage energy communities to improve the reach of DSM solutions. The goals of the project are to understand the role of gender and diversity factors in making energy consumption more flexible and identify appropriate engagement approaches, as well as to define markers of consumption flexibility based on load profiles and derive data quality criteria.